Effective Link Building

“I don’t need links because I have good content…”

This common misconception often arises during the development of an SEO strategy. Some SEO specialists prioritize content and neglect link building, despite evidence suggesting that their site’s link profile could significantly impact their visibility.

Conversely, there are those who contend that links alone can address all SEO promotion issues. In their view, content and link placement are mutually dependent, intersecting elements. Link placement without quality content won’t achieve the desired effect, and similarly, quality content won’t perform well in search engine rankings without quality links. This perspective closely aligns with our experience.

Our experience indicates that promoting sites without links is considerably more challenging unless they are on the scale of highly utilitarian informational sites like Wikipedia. Thus, the notion that “good content will promote itself” is largely a myth.

“I have good content, so links will come naturally…”

The belief that excellent content will automatically attract links without any effort is a fallacy, especially for commercial sites where such an assumption could be detrimental. Incorporating trusted link placement into your SEO strategy is critical. It’s also important to note that for Google, both the rate and volume of a site’s link growth are significant factors.

To consider the promotion of commercial sites without link building is illogical

In our view, effective content is that which reaches users, encourages site visits, facilitates purchases, or enhances brand awareness. For content to reach users, link placement, and article publication on frequently visited platforms are essential.

Therefore, considering services for effective trust link placement is advisable, particularly if your strategy relies on search traffic from engines like Google. A robust link profile significantly improves a site’s search rankings.

“Do Links Work or Not?”

There is a prevalent opinion that “links don’t work,” and the strategy associated with link building for website marketing is considered outdated.

Certainly, some tactics of link placement are deemed outdated and potentially harmful, such as the use of “link blasts”using exhausted databases. Yet, it’s unwise to “throw the baby out with the bathwater” because links to a site remain relevant (refer to the screenshot at the beginning, highlighting smooth link placement offered by our packages).

Numerous methods of link building remain highly effective not only for SEO purposes but also for broader marketing strategies. This includes thematic articles in blogs of renowned authors and on relevant platforms. Link building has not become obsolete; rather, it has evolved into a more creative service impacting both SEO and the image of a website.

“I am only interested in links in articles…”

Diversification and Naturalness of the Link Profile

The natural appearance of a link profile is essential in link building, indicating diversity. This diversification pertains to the variety of sites linking back to yours, essentially pointing towards domain authority.

Is it natural for all links to your site to originate only from high-authority resources? Obviously not. Thus, links from sites with lower DA (domain authority) should not be disregarded, excluding, of course, junk and spammy websites.

Moreover, the diversity of the domains is crucial. A thousand links from a single domain will not be as effective as a thousand links from a thousand different domains. This diversity extends to the type of resources linking to you; having links from authoritative portals is beneficial, but so is having links from blogs, bookmark sites, social profiles, thematic sites, and forums.

The only limitation to diversity might be the thematic relevance to your site. It’s advisable to acquire links from sites within or closely related to your industry. In our instance, the links do not necessarily have to come from marketing-specific sites; business, or technology blogs are also viable options.

NB However, a little secret discovered through careful analysis of the link profiles of “top” sites revealed that the vast majority of their incoming links have very mediocre relevance to their niche. Hence, this acts more as a recommendation than a strict necessity.

“I’ll order a couple of thousand backlinks, and it will be enough for years…”

Not so fast) The quantity of inbound links and the diversity of domains where these links are placed should gradually increase over time. Consequently, securing a large batch of links at once and then neglecting further efforts is impractical.

Primarily, you risk an unnaturally sharp spike in links over a short period, which could be detrimental. Link building is an ongoing process that unfolds over years, and a sudden surge in link numbers might not necessarily provoke search engine penalties but could lead to these links being ignored (based on observations).

Furthermore, it’s the growth, rather than a static number of links, that is significant, especially in a competitive landscape. If your link profile remains unchanged for years, it essentially implies that this critical SEO factor is inactive.

“Nofollow Links in SEO: To Use or Not to Use?”

Certainly, dofollow links are considered the most valuable in the realm of link building. However, there will be situations where nofollow links are your only option instead of dofollow ones.

Are such links detrimental? Should you avoid them altogether? Google, as is often the case, provides no explicit guidance. However, many SEO experts believe that Google’s algorithm still considers a nofollow link when assessing a page’s value.

What’s more, even a non-clickable website address could potentially serve as a signal to Google. Similarly, brand mentions (citations) without direct links also have their impact recognized.

Therefore, it’s sensible to welcome such links, particularly if your link profile heavily consists of dofollow links.